Start with Intent, Not Keywords
Every good content strategy begins with user intent. Not just what people search—but why they search. Are they looking to buy, compare, learn, fix, explore, or validate? Map intent to funnel stages: awareness, consideration, and decision. Then cluster keywords around those needs. Each cluster should support a pillar page (the main topic) and spawn 3–10 supporting articles that target long-tails and related subtopics. This is how you build topical authority—and stay organized as you scale.
Publishing Cadence: Quality, Not Quantity
There’s no magic number for how many blog posts to publish per week. What matters is consistency and focus. A weekly post is plenty if it’s 1,000+ words of helpful, original content with structure, visuals, and clear CTAs. Batch your writing in sprints. Plan content quarterly. Use templates to speed up formatting. Don’t just “post more”—publish smarter. Every new URL should support a goal: a keyword, a user journey, or a backlink asset.
And always update old posts. A strong content strategy includes upgrades and pruning. Freshness counts. Don’t let winners decay.
Structure = Scalability
Use standardized page layouts, heading formats, and schema. Link related content with internal anchor text. Label content types: “how-to,” “comparison,” “case study,” “definition.” This helps users—and search engines—understand where they are and what they’re getting. Structure breeds confidence. And confidence builds rankings.
Use spreadsheets, Airtable, or Notion to manage ideas, briefs, and performance. You’re not just blogging. You’re publishing a content system.
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