The Foundation: Content + Structure
On-page SEO is all about what you can directly control on the page—your HTML, content, tags, and layout. It's how you speak to search engines and help them understand what your page is about. Start with a single clear topic per page. Use headings (H1 to H3) to guide both users and bots. Lead with relevance, support with depth. Every paragraph should serve the user’s query or guide them closer to it.
Meta Tags, URLs, and Keyword Signals
Your meta title and meta description influence click-through rate—but also tell Google what this page is about. Use clear, compelling copy and include your focus keyword naturally. Same with your slug: keep it short, hyphenated, and human-readable. Sprinkle keyword variants in headers, image alt text, and anchor text—but never at the cost of clarity or flow. Relevance wins. Stuffing fails.
Internal Links and Schema Power
Good on-page SEO never stands alone. Every page should point to others in context—use internal linking to guide journeys, pass equity, and reinforce structure. Want to go further? Add schema. Mark your content as an Article, FAQ, HowTo, or Product to help Google understand intent. Schema doesn’t guarantee rich results—but it improves clarity and consistency in crawling.
On-page SEO is the one part of ranking you fully control. Nail it—and the rest has a fighting chance.
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